Electronic dance music is one of the hottest, most motivational music genres out their today, getting people on their feet and dancing their hearts out. Music, alone, must stop at some point, and with it the dancing will as well. This is where a marriage of the visual arts and electronic music in a live performance format adds an entirely new dimension and depth to both art forms.
Here we will discuss both the visual arts and electronic dance music individually and as a blended form of expression, explaining the dynamics of each and then identifying the creatively productive ways the two can be used together to make dance parties and live performances more incredible than you can possible imagine.
About Electronic Dance Music
Electronic dance music, also referred to as EDM, techno, or ‘club music’, is a genre which is heavily percussion-based. This makes the genre perfect for dance clubs and those who enjoy highly-energetic dance in general. The genre, by any name, has taken the world by storm among specific age groups for entertainment, as well as those who simply love the music and can’t help but dance to it.
EDM is mainly created by disc jockeys (DJs) who take a variety of sounds, either pre-existed or self-generated, and create music mixes which a very electronic sound which is very reminiscent of these technologically advanced times we are living in. It is high-energy which makes it perfect for the clubbing environment, but not so perfect for live performances. It simply cannot stand alone when it comes to visual entertainment if the dancing stops. This is where the use of the visual arts comes in.
The Visual Arts
Visual art consists of any art form which is observed rather than heard. It can included everything from live performances to ceramics, painting, photography, film, light shows, drawing, expressive dance, and the like. Other forms of the visual arts include the ‘applied arts’. These consist of interior design and décor, graphic design, fashion design, and industrial design. Because there is such a variety of visual art forms the possibilities for creative liberty are quite endless, and the combination of electronic music and the visual arts can produce infinite entertainment and expressive possibilities.
The Use of Visual Arts and Electronic Music Together
This may be referred to as ‘multimedia arts’ and joins together any form of visual art with electronic/techno music. It is important to know the difference between the multimedia arts and ‘mixed-media artwork’. Mixed-media artwork combines a variety of different visual art mediums to create a singular piece or display. The two are not related and are not to be confused.
Multimedia art, or the combination of the aforementioned music and visual arts, is able to engage more than one of the senses at once, making the audio/visual experience ‘holistic’ in its provision to people. Not only does it engage the individual in the show completely, but it takes both mediums to a level which is consistent with it being an art form which stand apart from others.
In public settings such as clubs, theaters, concerts, and other venues the application of visual arts can be so engaging that the live performance or demonstration has the power to instill a much broader range of ideas and creativity in those who experience it. It completely changes a simple night out into an unforgettable experience; it turns those deft with electronic music production into artists with a much broader range of expression. It provides emotional release, individual freedom of mind and body, and creates infinite possibilities for the future of the art form by drawing in others who are able to greatly contribute to the growth of the form, bringing it recognition, validation, and providing the genre with an artistic classification which is unparalleled by any other form.
Productive Uses of the Multimedia Arts
It may be our nature to think of clubs, museums, and concerts when considering multimedia art forms, but this genre is not limited by walls of any kind. Today the use of electronic music and visual art is indeed used in the social and entertainment scenes, and these should likely be credited with providing the genre with the recognition it has. Now however, there are many more uses for the art form, and it is inevitable that there are applications we haven’t even considered yet.
Aside from its obvious and most common uses multimedia art can, and is, being used in the website design process, the making of video displays, commercial advertisements, business marketing and promotions, and much, much more. You can hardly turn on the television, radio, or go online without experiencing it in one way or another, and you likely had no idea that it is a specific art form. Its use in both the entertainment world and on the professional realm has literally revolutionized business growth, one’s ability to become famous ‘overnight’, many other creative and professional methods of expression and communication, and it is doing nothing but gaining speed.
For business owner’s whose venues feature electronic dance music visual arts enable the business to continue to stimulate and please their crowds with variety while continuing to play the music their patrons love. Multimedia art also has the power to ignite a deep interest in other forms of art, expanding their cultural knowledge and broadening their personal horizons. In short, multimedia art has had a powerful impact on the world from a variety of perspectives.
Today begin to learn about combining electronic music and the visual arts as you ‘step outside the box’ you are currently in. Discover its benefits and infinite possibilities for the future. You will find you have not only learned a great deal about the power of joining mediums to empower and affect others, and you will find yourself greatly empowered and enlightened as well. Watch and see what the use of the multimedia arts can and will do for the creative world we live in.